CUPA-2022 Session Details

GREENWASHING & THE LAW: PRESERVING YOUR SUSTAINABILITY INVESTMENT
03/24/2022    3pm - 4:30pm    1500 of 1500 seats available
H2-3/24   Industry
Location   VIRTUAL PLATFORM
Credits      REHS: 1.5
   Objective
Describe which marketing claims are illegal and understand how businesses can make acceptable green claims about their products and services.
   Description
This presentation will describe how sustainability leaders can avoid the perils of illegal greenwashing and fashion strategies to advance a defensible green marketing strategy.
   Speakers
Gary Lucks - Beyond Compliance Law

Moderator: Vince Mendes
   Presentation
GREENWASHING & THE LAW: PRESERVINGYOUR SUSTAINABILITY INVESTMENT
This presentation will describe how sustainability leaders can avoid the perils of illegal greenwashing and fashion strategies to advance a defensible green marketing strategy.